Friday, November 21, 2008

Innovation for Women's Sports

I received a press release this week sharing what looks to be a promising program sponsored by Nike and Ashoka's Changemakers. They are soliciting community participation to discover new and innovative approaches to breaking down barriers faced by women globally. They have launched their new program sports related program at

“Nike understands the transformative power of sport and we know there are social innovators around the world doing amazing work in this area,” states Nike “Let Me Play” Global Director, Maria Bobenreith. “Through the Nike Game Changers competition we are providing an online platform to form a community of game changers and showcase their ideas and innovations around empowering women through sport.”

I run an innovation program at my company, so I am particularly impressed with their decision to form an online community to explore innovation through sports. As a "niche" sport community, women's basketball fandom thrives better online than it does through any other medium. I applaud the forward thinking approach and encourage all you brilliant WNBA and NCAA fans out there to participate in their program and help uncover the next great advances that sports can offer for women around the world.

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