Thursday, May 15, 2008

Cool Nike Ad for Girls in Sports

Thanks to mhueter at the new blog "Saving the World Through Sports" for pointing out this excellent new ad from Nike that refrains from product and focuses on a public service annoucement format explaining the value of sports to young girls.

Athletics can do a lot for young kids of both genders and all economic backgrounds, but, as a nation, we are still behind the curve in encouraging our young women to participate in sports. Studies I have read have shown that the majority of women leaders in business played sports at either the high school or collegiate levels. The impacts of athletics goes far beyond the health and well being and goes towards developing confidence, leadership and teamwork skills that help these girls grow up with an edge over their peers of either gender.

I agree with mhueter...get your kids involved and let them reap the benefits.

1 comment:

mhueter said...

Thanks for sharing this! It's nice to know there are people out there who support such social media.